Sadhika | Social Media & Content Strategist
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
UN Denim - Europe & India
Project Type
Brand Planning and Social Media Management
Date
May - August 2024
Role
I was responsible for planning and ideating content, managing online engagement and response, and overseeing the brand’s social media presence to ensure consistency and impact across platforms.
Responsibilities
Some of my key responsibilities included preparing monthly social media calendars and developing content buckets tailored to the fashion space. I actively identified opportunities to leverage social media trends to boost brand awareness and expand reach.
Additionally, I conducted ongoing competitor analysis to stay informed about market dynamics and gain a deeper understanding of the European fashion industry.
Un Denim, a sustainable and upcycled fashion brand, was one of the first brands I had the opportunity to work on. My role involved conducting in-depth competitive analysis and uncovering key customer insights to inform brand positioning and content strategy. I also managed the brand’s social media presence across both the European and Indian markets, tailoring content to suit regional sensibilities while maintaining a cohesive global brand voice.
