Sadhika | Social Media & Content Strategist
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Stanley Black & Decker
Project type
Account Management - Social Media
Key Highlights
Kaam Chalao Nahi Daudao - became the brand's official tagline. 100M+ views across platforms.
Asli Ustaad - a tribute campaign honoring masters of the trade.
Dewalt Dads - won Best Social Media Campaign at ET Trendies. 125M impressions, 15 influencer partners.
Heart of Safety - spotlighted Dewalt's commitment to workforce safety.
Cordless Ka Boss - championed the power and impact of Dewalt's cordless tools range, extended through the Freedom Ka Boss sub-campaign.
Cub Cadet - led the digital launch for this outdoor equipment brand, driving a 400% increase in followers within the first month.
Black + Decker - brought DIY to life through fun, hands-on content shoots demonstrating everyday tool use, racking up 500K views.
Lead social content for 4 Stanley Black & Decker brands, running quarterly digital-first campaigns and monthly content calendars, backed by 10+ influencer collaborations.
