Brand Strategy - Subway (Personal Project)

Brand strategy revamp

Consumers are often influenced by the opinions, preferences and behaviors of their social circles. Right from store ambience to menu layouts, pricing and store activities, there are a lot of factors that come into play for a consumer to consider a particular place.
Consumers often like to visit places that are aspirational, give good value for money which offering a good store experience where they can have a good time.

To Position Subway as a premium, healthy choice for customers that promotes mindfulness and consciousness eating.
To amp up the store ambience, to distinguish subway from other QSR’s and offer customers a unique and refreshing experience by promoting social gatherings and other in-store activities.
Go-to choice for our TG, that lets you make healthier, feel-good choices without compromising on taste or convenience.

Improved Visual Language - To shift the tone of the colours to dark green and warm yellow to give a more premium feel, moving Subway into a more lifestyle and health-forward space. Dark green base with clean white type and warm yellow accents, can also have elegant illustrations in line art.

Instore activities - encourage friends to build/make each other subs, which will be an interactive activity especially for the young audience.
Trial Promotions in store – first order gets 10% off, to give reservation offers in digital apps which encourages group bookings.

Social Media Content - To make more fun and engaging content that is sharable and saveable, to target both Gen Z and millennials on social. #SmartEatsWithSubway - To share tips on how to make easy, low effort healthy meals at home and how to make nutritional shift in diet.

Subway Brand Revamp